Amazon is reportedly planning to launch a smartphone to compete with the Android army as well as Apple’s iPhone. And why not? There has to be a No. 3 mobile platform and Amazon has the moxie to make it happen.
Bloomberg is reporting Amazon is prepping a smartphone and there are many observers receptive to the idea. The reality of the wireless industry is that there’s a duopoly—Android phones and Apple’s iOS. Together, those two platforms own the wireless device market. Within that duopoly there are two primary hardware players—Samsung and Apple. The rest of the pack arguably road kill over time. Just look at HTC’s dismal results as Samsung surges.
Carriers see this wireless structure developing and say: “We need a No. 3 platform.” Verizon, AT&T and others are rooting for Microsoft’s Windows Phone platform and Research In Motion to eventually deliver on its BlackBerry 10 promises. Wireless buyers would like a No. 3 choice too, but so far seem perfectly content with Android and iOS.
The upshot of all this is that a No. 3 platform won’t emerge merely based on charity. In fact, the No. 3 wireless platform is likely to come from a player not even in the market today.
That new entrant could easily be Amazon. Here’s what Amazon brings to the table: …
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